Digital streaming service Audius has become the first DSP to integrate the Tiktok Sound Kit, allowing musicians to share their work across both platforms effortlessly.
Audius is a community-owned decentralised music protocol that is described as "the largest decentralised consumer blockchain app." It claims to have over 5 million monthly active users.
Audius' 100,000+ artists can now reach out to TikTok’s estimated 1 billion+ users by uploading a track and clicking “Share to Tiktok”. Tracks can then be played behind their own videos and are also available to be selected by the entire TikTok user community.
Increase the exposure of artists
"We’re proud to be one of the earliest launch partners for TikTok Sounds and to give the artists on Audius a chance to increase their exposure even more," said Forrest Browning (pictured, below), Audius Co-Founder and Chief Product Officer. "We have a great community and we’re thrilled to give them easy access to share their music to TikTok Sounds."
Audius, founded in 2018, connects fans directly with artists and exclusive new music. Artists using Audius included Skrillex, Weezer, deadmau5, Russ, Mike Shinoda, Diplo, Madeintyo, Odesza, Disclosure, Alina Baraz, and Wuki.
"A lot of times artists can get in their own head and feel like they’re stuck," said Wuki, an artist/producer who has over 400,000 followers on TikTok. "Knowing that any track has the potential to pop off motivates me to be more productive and keep grinding."