Tuesday, June 15, 2021

Beatport unveils new brand identity and iOS mobile app


By Emmanuel Legrand

Dance music vending site Beatport has unveiled an interactive new iOS mobile app for subscribers of the company’s LINK integrated streaming product. The new mobile app is available in the Apple App Store, with an Android version of the app to be released later this year. 

  The app provides accessibility on the go, helping DJs integrate music seamlessly into their performance environment. Launched in 2019, Beatport LINK allows DJs to manage large online libraries of music and integrate their playlist libraries with leading DJ software and hardware. 

  “This new mobile app is an important extension of the LINK platform, giving DJs the ability to discover new music, assemble and perfect performance-ready setlists and transition them directly into their native environments,” said Beatport CEO Robb McDaniels

  The launch of the new app coincides with a new brand identity and logo, developed in collaboration with the award-winning Swedish design firm, Kurppa Hosk. The new logo reflects "Beatport’s rapid evolution as the company diversifies into new business lines and develops innovative technologies that benefit music creators and their fans." 

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