By Emmanuel Legrand
B2B music streaming technology specialist Tuned Global has signed an agreement with social media LYKA to provide the technology to integrate an immersive music streaming service within its app.
Tuned Global’s Streaming Service APIs will provide the technical platform to allow LYKA to implement on-demand streaming features for music, video and podcast and provide a seamless experience.
Tuned Global will also provide the native front-end code from its iOS and Android applications. Users will be able to pay for their music subscriptions for LYKA’s streaming service using GEMs (Gift Cards in Electronic Mode).
Drive community engagement
“By integrating a music feature into the LYKA app our goal is to drive community engagement and stickiness," said LYKA’s CEO Ryan Baird (pictured below, left). "Partnering with Tuned Global will give us access to world-leading technology with a proven track record working with enterprises in Southeast Asia, allowing us to bring these exciting new features to our community members easily, in a matter of months.”
"We offer social media companies like LYKA seamless access to a global music catalogue via a flexible and powerful music platform, subject to licensing, of course," explained Con Raso (pictured above, right), CEO of Tuned Global. "Our mission is to remove the hassle of the user experience, content delivery, metadata and technology and allow our clients to focus on their core business.“
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