Tuesday, July 6, 2021

LYKA's integrated music streaming service will be powered by Tuned Global

By Emmanuel Legrand

B2B music streaming technology specialist​ Tuned Global has signed an agreement with social media LYKA to provide the technology to integrate an immersive music streaming service within its app.

  Tuned Global’s Streaming Service APIs will provide the technical platform to allow LYKA to implement on-demand streaming features for music, video and podcast ​and provide a seamless experience. 

  Tuned Global will also provide the native front-end code from its iOS and Android applications​. Users will be able to pay for their music subscriptions for LYKA’s streaming service using GEMs​ (Gift Cards in Electronic Mode)​.

Drive community engagement

  “By integrating a music feature into the LYKA app our goal is to drive community engagement and stickiness​," said LYKA’s CEO​ Ryan Baird (pictured below, left)​. ​"​Partnering with Tuned Global will give us access to world-leading technology with a proven track record working with enterprises in Southeast Asia, allowing us to bring these exciting new features to our community members easily, in a matter of months.”​



 
 Based in Silicon Valley and Hong Kong​, ​LYKA ​was founded in 2019 and ​designed as a social media app ​within its own digital ecosystem — with features including social media, gift giving and receiving, secure chat and e-commerce.​​

  "We offer social media companies like LYKA seamless access to a global music catalogue via a flexible and powerful music platform, subject to licensing, of course​," explained ​​Con Raso (pictured above, right), CEO of Tuned Global​.​ "Our mission is to remove the hassle of the user experience, content delivery, metadata and technology and allow our clients to focus on their core business.“

 

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