Tuesday, March 23, 2021

YouTube rolls out new screening tool warning creators if there is a claim before posting content

By Emmanuel Legrand

YouTube has rolled out a new tool in the upload process called "Checks," which will automatically screen uploads "for potential copyright claims and ad suitability restrictions," according to the Google-owned company. The new system will use Content ID but rather than warning after the posting of content, it aims to inform creators before hey post that they may be using content which is subject to copyright claims.

  In a blogpost to YouTube creators, the company said this new system will help "minimise the number of videos uploaded with copyright claims and/or yellow icons and avoid surprises or worries."

  During the upload flow on desktop, users will see the option to review the video they are planning to upload in the new “checks” step for potential copyright claims. The copyright checks will usually take about three minutes, while monetisation checks can take a couple of minutes longer.

 Easier to find claims

  For users, this means they no longer have to publish a video as "unlisted" or "private": once the checks have completed, users will know if their video’s visibility or monetisation potential will be restricted once it’s public. 

  If a copyright claim is found, users will be able to see the content being claimed, including the timecode it appears at, and the impact the claim has on the video. When the review is complete, users will get an email update, and the status in the “Checks'' step of the upload flow will update.  

  The Verge wrote that YouTube's new system should make it "easier for creators to find — and dispute — claims ahead of time. It’s part of the company’s ongoing efforts to ensure that creators can monetise their videos as quickly and effectively as possible."

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