A1 Telekom Austria and Deezer launch a new music streaming service for Central and Eastern Europe

 

By Emmanuel Legrand

A1 Telekom Austria Group has teamed with music streaming service Deezer to launch of a new co-branded music service called A1 Xplore Music by Deezer, which will initially be available to about 8.5 million A1 customers in Austria, Slovenia and Bulgaria. 

  The two partners said this is "the first multi-country European partnership between a telco operator and a music streaming service of its kind."

  A1 Xplore Music by Deezer will launch in additional A1 Telekom Austria Group countries in early 2021. New and existing A1 customers can sign up for A1 Xplore Music by Deezer directly with their local providers such as A1 Austria or an A1 Group provider within the CEE region.

New growth areas

  A1 customers across multiple European countries will have access to both specially curated A1 Xplore Music playlists including local and global content. Services also includes unlimited access to all of Deezer features and content such as: channels, collections and playlists made by A1 and Deezer editors; recommendations based on Deezer’s algorithm, user’s personal preferences and editorial recommendations; daily mixes; new music recommendations every week based on algorithm and the listening habits of users; lyrics and sing along tool Songcatcher; and podcasts.

  “We see entertainment and the associated music offering as one of several new growth areas”, said Gernot Rasch, Group Director & Operations at A1 Telekom Austria Group. “Besides, A1 and Deezer combine the best of their assets to provide our customers with hours of entertainment, listening and learning.”    

  "Our new partnership is the easiest way for millions of people in Austria and Eastern Europe to have the most personalised and localised experience,” said Ralph Pighin, SVP Europe, Asia and Africa at Deezer.