By Emmanuel Legrand
Music royalties' marketplace Royalty Exchange has expanded its funding programme to YouTube creators, allowing them to receive funding against their future video advertising income from Royalty Exchange’s network of over 27,000 investor members.
YouTubers can submit a minimum funding request on Royalty Exchange, outlining the maximum they are prepared to repay and what percentage of their monthly revenue will go towards repayment. Investors on Royalty Exchange can bid for the chance to fund the request, knowing upfront the exact return on their investment.
"The winning investor collects a percentage of the creator’s YouTube revenue until they reach the amount listed, at which point all revenue reverts back to the creator," explained the company.
"This programme advances our mission to empower creators of all types with the ability to extract immediate value from their hard work while allowing them the flexibility they deserve,” said Royalty Exchange CEO Anthony Martini.
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