Colabox ends exclusive deal with Universal Music Group to become available to all labels

By Emmanuel Legrand

Crowdcat, the parent company of music fan engagement platform Colabox, has revealed that the service will now be available to all labels and artists following the end of a seven-year exclusive partnership with Universal Music Group.

  Through a single platform, Colabox allows music labels and artists to create, schedule, and distribute unique audience engagement experiences for any album or campaign. Under the deal with UMG, Colabox drove 31 million fan sign-ups to CRM and generated 500 million unique fan interactions' according to Crowdcat.

   Through its exclusive deal with UMG, Colabox created over 20,000 unique campaigns for artists such as Ariana Grande, Billie Eilish, Drake, Taylor Swift, and The Weeknd, among others.

Better interact with fans

  “At its core, Colabox is designed to bring every individual fan closer than ever to the artist or band that they love,” said Richard Summers, the Chief Scientific Officer of Crowdcat. “By leveraging advancements in artificial intelligence, neuroscience, and psychometrics, we have been able to create a platform that adjusts to the needs and expectations of the fan so that the label can learn how to better interact with them.”

  Colabox allows labels and artists to use the following features:

  > Micro Games: Snackable web games can be created with unique and customised artwork "to help convert audience engagement into deep and shareable interactions."

  > Listening Parties: Using AI and neuroscience, Colabox can design each audience member’s unique listening experience.

  > User-Generated Content Campaigns (UGC): Artists can curate customised promotional campaigns using both their own content and elements designed and contributed by fans.

  > Audience Analytics: Colabox captures fans’ social footprints and listening patterns and automatically builds audience profiles based on this behavioral data.