[PIAS] seals global strategic alliance with Universal Music Group

By Emmanuel Legrand

Brussels-based independent music company [PIAS]and Universal Music Group (UMG), have agreed to a strategic global alliance which will give UMG access to [PIAS]’ international distribution network and services to the independent music community through its recently rebranded services division [Integral].  

  In return [PIAS] will be able to "tap into resources and funding provided by UMG to further grow its global offering and strengthen its position as the leading independent services provider."  

  [PIAS] co-founders Kenny Gates (pictured, below) and Michel Lambot will retain full control of the company, which will remain fully independent, and the new partnership with UMG will not affect the arrangements [PIAS] has in place with any of its existing partners, according to a statement from [PIAS], according to the two companies.

  "This new, somewhat unconventional, strategic agreement with UMG will help both companies maximise the many opportunities we know are available, while not compromising our independence whatsoever,” said Gates.

  Added Lambot: "This partnership of two companies with music at the heart of their business allows us to  grow in an increasingly global and competitive marketplace and to provide a world-class service to independent Artists and Labels with integrity and care."

  UMG CEO Lucian Grainge said he was "delighted to provide [PIAS] the support and resources to bolster their company as a fiercely independent force in music. I have known Kenny and Michel for more than 30 years and have deep respect for their passion for music as well their openness and authenticity. As pioneers of the label services model, they have created enormous opportunities for independent artists and labels and established [PIAS] as a beacon of excellence in the independent community.”