By Emmanuel Legrand
Mandolin, a digital fan engagement company, has launched Live+, a platform built specifically for the hybrid event future of concerts and festivals. Live+ is a mobile-first platform designed to provide benefits to fans, artists and venues/festivals.
According to Mandolin, Live+ users get stress-free last minute ticketing through Mandolins ticketing platform, which can be used stand-alone or integrated with other major ticketers; mobile merch purchasing and auctions; mobile fan participation; mobile VIP experience; digital festival enhancements; and on-demand replays.
Artists and venues benefit from additional revenue streams; high digital engagement; proven stability to reach out to hundreds of thousands of fans across the globe; and fan insights, through access to digital data.
Revolutionise the way fans interact with music
The platform is already used by festivals like Planet Bluegrass and Uproa rand artists such as Lauren Daigle.
“During the pandemic, we learned how deeply fans want to engage with artists and venues through digital mediums," said Mary Kay Huse, CEO and Co-Founder of Mandolin. "And now, I’m so happy that live music is back and those times are in the rearview mirror. But we can take what we learned during that hard year and truly revolutionise the ways fans interact with the industry – opening up new revenue opportunities for artists, venues and festivals in the process.”
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