Spinning' Records founders launch content monetising platform Ledo

By Emmanuel Legrand

The co-founders of Spinnin Record, Sarah Hildering and Eelko van Kooten, have launched Ledo, a new platform that will "allow artists and content creators to easily market and monetise their music and content through collaborative partnerships on social media." 

  Content creators can access a free download library of music for their content, or earn money for promoting music via Ledo’s collab-house. The platform said that through Ledo’s marketplace, artists "can choose to either pay an influencer a fixed fee to promote a track or they can negotiate a royalty split." 

  The exposure generated on social media by influencers should "translate to increased streams and therefore increased revenue for artists," according to Ledo. Until September, Ledo's service is free for all parties, after which the artist can determine whether Ledo receives 5% of the streaming income or a fixed amount of €5 per track. 

  “I wanted to introduce something that would offer a solution to today's independent artist. To give back creative control to those who make the music and connect the worlds of music makers and content creators, Ledo allows both worlds to collaborate but also become more successful together than they would individually. I’m extremely excited for the launch and contributing to the success of both those worlds in the age of social media dominance," said van Kooten.