Google Cloud to provide BMG with infrastructure to manage global data flow

By Emmanuel Legrand

Bertelsmann-owned music company BMG has picked Google Cloud to build "a scalable, global infrastructure" and manage the exponential increase in the data flow linked to the digital consumption of music.

  The new service will help BMG process the billions of lines of income data it receives from around the world, across platforms, streaming services, radio, television and many other sources, in order to pay artists, songwriters and other rights holders. BMG will use Google Cloud's BigQuery, a server-less enterprise data warehouse, and Dataproc, an open source data and analytics processing solution. As part of its infrastructure migration, BMG is shifting 1,500 components, servers, and databases to Google Cloud.

  "With its modeling data in Google Cloud, BMG can then more easily explore previous data points such as popularity of certain downloads among device types and ultimately discover new revenue opportunities," explained Google Cloud.

Improved service to artists and songwriters

  "BMG is at its heart a service company for artists and songwriters, and we are constantly optimising our business to improve that service and deliver it more efficiently," said BMG's Vice President, Group Technology Gaurav Mittal. "With the move to Google Cloud, we can now tap into relevant data across the music lifecycle with smarter analytics tools, to benefit our artist and songwriter clients."

  Added Anil Jain, Managing Director, Media & Entertainment, Industry Solutions at Google Cloud: "The rise in digital media means that content companies have to place an increasing importance in data and analytics. We're thrilled to work with BMG and are looking forward to collaborating on the innovative ways our data-driven solutions can help the company drive new revenue streams and scale its business."