By Emmanuel Legrand
Music streaming consumption has reached record numbers in 2020, with total audio streaming consumption up 22.6% globally to 2.2 trillion streams, up from 1.8 trillion in 2019, according to MRC Data's 'Year-end report US 2020', presented in collaboration with Billboard.
The report unveiled that the main drivers of streaming growth were territories like Japan, Australia, Belgium, Switzerland, Turkey, Spain, Brazil and Germany. These countries "saw the biggest gains in weekly audio streaming growth since the start of the pandemic and accounted for a combined 22.8% of total audio streams in 2020," according to the report.
Smaller territories such as Paraguay, Greece, Cyprus, Thailand, Czech Republic, Lithuania, Slovakia and Guatemala also experienced accelerated growth in streaming adoption. This group of countries accounted for 1.4% of total global audio streams in 2020.
Audio consumption up 17% in the US
In the US, total audio consumption (including albums, track-equivalent-album and on-demand audio) was up 11.6% to 756.8 million units, while audio on demand streaming consumption was up 17% year-on-year to 872 billion streams.
On the physical side, sales were affected by the lockdown and total album sales were down 9.2% to 102.4 million, with digital album sales down 12.5% to 34.4 million units and physical album sales down 7.4% to 68 million, despite a massive 46.2% growth rate for vinyl sales to 27.5 million.
In the UK, music sales have scored their best result since 2006, according to industry body the Entertainment Retailers Association (ERA). The music market grew by 6.8% in 2020 to £1.55bn, with most of the growth attributed to streaming services, in particular Spotify, Apple, Amazon, Deezer and YouTube Music. Streaming revenues grew by 15.5% to £1.21bn, "more than the entire music market was worth as recently as 2016," noted ERA.
In the US, total audio consumption (including albums, track-equivalent-album and on-demand audio) was up 11.6% to 756.8 million units, while audio on demand streaming consumption was up 17% year-on-year to 872 billion streams.
On the physical side, sales were affected by the lockdown and total album sales were down 9.2% to 102.4 million, with digital album sales down 12.5% to 34.4 million units and physical album sales down 7.4% to 68 million, despite a massive 46.2% growth rate for vinyl sales to 27.5 million.
In the UK, music sales have scored their best result since 2006, according to industry body the Entertainment Retailers Association (ERA). The music market grew by 6.8% in 2020 to £1.55bn, with most of the growth attributed to streaming services, in particular Spotify, Apple, Amazon, Deezer and YouTube Music. Streaming revenues grew by 15.5% to £1.21bn, "more than the entire music market was worth as recently as 2016," noted ERA.
Entertainment revenues grew in the UK
However, lockdown listening did not benefit sales of downloads, with revenues down 19.5% to £72.2m, and CDs, with revenues down 28% to £156.2m. Vinyl sales were up 13.3% to £110m. "Vinyl now accounts for more than 40% of the physical music market," said ERA.
The growth in streaming in the UK is part of a general trend that has seen locked down Britain turning to digital music, video and games in record numbers in 2020, according ERA. Entertainment revenues rose by 16.8% to a record £9.05bn. ERA said it was "the fastest growth rate since records began," driven above all by digital services, which saw revenues increase by £1.4bn over 2019 to a new high of £7.8bn.
“If there was ever a year in which we needed entertainment, it was 2020," said ERA CEO Kim Bayley (pictured, above). "The trend towards an increasingly digital entertainment market may be long established, but no one could have foreseen this dramatic leap as digital services filled the gap left by shuttered cinemas, concert halls and retail stores. With much of the country shut down, ERA’s members provided a welcome revenue stream for thousands of musicians, actors, directors and countless backroom staff.”
However, lockdown listening did not benefit sales of downloads, with revenues down 19.5% to £72.2m, and CDs, with revenues down 28% to £156.2m. Vinyl sales were up 13.3% to £110m. "Vinyl now accounts for more than 40% of the physical music market," said ERA.
The growth in streaming in the UK is part of a general trend that has seen locked down Britain turning to digital music, video and games in record numbers in 2020, according ERA. Entertainment revenues rose by 16.8% to a record £9.05bn. ERA said it was "the fastest growth rate since records began," driven above all by digital services, which saw revenues increase by £1.4bn over 2019 to a new high of £7.8bn.
“If there was ever a year in which we needed entertainment, it was 2020," said ERA CEO Kim Bayley (pictured, above). "The trend towards an increasingly digital entertainment market may be long established, but no one could have foreseen this dramatic leap as digital services filled the gap left by shuttered cinemas, concert halls and retail stores. With much of the country shut down, ERA’s members provided a welcome revenue stream for thousands of musicians, actors, directors and countless backroom staff.”
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