7digital integrates Muzooka’s artist asset database to its B2B offering

By Emmanuel Legrand

B2B digital music platform 7digital has sealed a partnership with artist asset database Muzooka that will see content delivered via 7digital’s music-as-a-service platform pre-mapped with Muzooka’s pre-approved database of artist images, links, and other media assets. 

  7digital said the use of Muzooka's assets will allow brands to deliver "a highly visual experience to their users via a simplified integration."

  Muzooka's database contains assets from more than two million musical acts and comedians. Its central hub provides artists, record labels and managers to control their own artist assets (photos, bios, and links at HD-quality resolution) across multiple platforms, websites, apps, and smart displays. When an update is made on Muzooka, the new content is instantly distributed across all connected platforms.

Maximise engagement

  “By integrating our label-approved artist assets, music services offer deeper engagement with the artists connected to their branded experience,” said Shawn Wilson, Muzooka CEO and founder. “We are thrilled to join forces with 7digital and offer this turnkey solution to maximise engagement on music streaming platforms across all industries.”  

  Paul Langworthy, CEO of 7digital, said the integration of Muzooka's database will allow platforms to offer "new and differentiated experiences to market.” 

  He elaborated: "This collaboration between 7digital and Muzooka provides a powerful solution for our clients across streaming, B2B music, and fitness, as well as in automotive, gaming, and more. Combined with 7digital’s core music platform capabilities, strong visual content and enhanced metadata has the capability to positively affect key consumption and audience engagement indicators."

  Muzooka recently inked partnerships with US rights society BMI and the Recording Academy.