By Emmanuel Legrand
TrillerNet, the parent company of short video app Triller, has acquired AI-Powered "customer engagement platform" Amplify.ai, and event streaming platform FITE, for undisclosed amounts.
As a result of the acquisitions, Amplify.ai’s co-founder and CEO Mahi de Silva has been appointed CEO of Triller, replacing current CEO Mike Lu, who will become President of TrillerNet. De Silva has also been appointed non-executive Chairman of TrillerNet’s board, while TrillerNet co-owner Bobby Sarnevesht will remain executive Chairman.
In his new role, Lu will “expand his focus on global investor relations” ahead of the planned IPO of the company, via a SPAC, a Special Purpose Acquisition Company.
Innovative ways
Said de Silva: “Triller has empowered global influencers with unique capabilities to reach and engage millions of users around the world, while delivering innovative ways for partner brands to join this vibrant and flourishing ecosystem. The best is yet to come."
Sarnevesht commented: “[We] could not ask for a better CEO than Mahi de Silva. He is one of the brightest minds in business, and his vision and leadership will be invaluable assets to Triller during its explosive growth. Having built and successfully exiting multiple unicorns in tech, social media, ad-tech and eCommerce, there couldn’t be a better person for the role.”
Triller still has to license Universal Music Group's catalogue, but has made progress recently in sealing licensing deals with the likes of the National Music Publishers' Association in the US a month ago, or with Merlin, the licensing agency for independent music labels.
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