Warner Music Group and Feed Media launch Adaptr to provide app developers with fully-licensed music

 

By Emmanuel Legrand

San Francisco-based technology firm Feed Media Group (FMG) and Warner Music Group (WMG) have partnered to launch Adaptr, a platform allowing developers to "easily and legally integrate music" into their products.

  Adaptr provides "full licensing for on-demand music, allowing businesses to skip direct licensing negotiations and go straight to market with music from popular artists and songwriters, including many from major record labels."

  The platform's model is based on a subscription fee, which gives developers access to a catalogue of tracks from Adaptr’s pre-licensed library, which includes music from WMG’s artists and songwriters, BMG Records, Equal Vision Records, Vio Mobile, A-Train Distribution, and more. The agreement with WMG also includes catalogues represented by distribution company for the independent sector ADA, and repertoire from music publishing unit Warner Chappell.

Create custom musical experiences

  Adaptr also provides curation tools that enable start-ups "to create custom musical experiences for their audience while ensuring that rights holders are paid for every stream," according to the company.

  “With Adaptr, there’s no need for developers to worry about whether they should ask for permission or forgiveness” said Jeff Yasuda, Co-Founder and CEO of FMG. "Now they can get the commercial music they want without needing to jump through the complex hoops of music licensing, distribution, and payments — the hurdles that often lead to illegal usage — and just focus on creating."

  Oana Ruxandra, Chief Digital Officer at WMG, said that "reducing frictions around licensing will enable us to accelerate innovation, support the start-up community, engender competition, excite our fans with new and evolving ways to interact with music, and deliver additional value for our artists and songwriters.”

  FMG’s platform also includes Feed.fm, which was launched in 2015 to power non-interactive radio for apps and digital technologies in the fitness, retail, healthcare, gaming, connected fitness, and AI sectors.