TuneCore expands in Brazil and Russia with local teams

 

By Emmanuel Legrand

 

TuneCore, the digital music distribution service provider for independent artists, has opened two new affiliates, TuneCore Russia and TuneCore Brazil. These two countries are the 9th and 10th where TuneCore operates locally.

 

  "Both Russian and Brazilian music markets feature robust local talent, who will now be supported by TuneCore country managers on the ground as well as dedicated local language websites in Russian and Portuguese," said the Believe-owned company, adding that several more openings are planned "in the coming year."

 

  "Both Russia and Brazil are key markets for independent artists, having seen exponential growth in recent years due to the availability of digital music and the accelerated growth of streaming services,” commented Andreea Gleeson, Chief Marketing Officer of TuneCore. “By expanding our local team and localising our website to Russian and Portuguese, we demonstrate our support of artists with dedicated local executives who not only speak the same language as our artists but also live and breathe the same culture.”

 

  Ivan Ivanov has been appointed Head of TuneCore Russia. He will partner with local music aggregator UMA as well as digital music store, Yandex on behalf of TuneCore and its artists. Ivanov most recently worked at YouTube multi-channel network Yoola. Ivanov will report jointly to Gleeson, as well as to Viktoria Siniavskaia, Managing Director Russia, Eastern Europe and META of TuneCore parent Believe.

 

  In Brazil, TuneCore has appointed Bruno Duque to run their local operations. He was Marketing Manager at digital content distributor iMusica. Duque reports to both Gleeson, and Believe Managing Director for Americas Alejandra Olea.