Sentric seals partnership with Beatport to offer faster and more accurate payments

By Emmanuel Legrand

Sentric Music Group has sealed a partnership with dance music platform Beatport that will allow the independent publisher to collect royalties directly from the Denver, Colorado-based electronic music download store, ensuring "faster and more accurate" payments, according to the two companies.

  The partnership between Beatport and Sentric Electronic, Sentric’s division dedicated to the electronic music genre, is described as a way to give "music creators the opportunity to participate in a simple, fair and flexible deal to return their publishing royalties faster than ever before." The service will not be limited to Sentric-signed songwriters, and is available to independent songwriters/producers.

  Beginning immediately, Beatport's artist, producer and label partners will have access to Sentric’s rights management solutions and creative services. Artists and labels already signed to the partnership include Patrice Bäumel, Victor Ruiz, Metodi Hristov, Joyce Muniz, Sincopat, Urbana and Culprit.

Increase speed and value

  “Our aim is to ensure every electronic music artist, producer and label has the opportunity to enter a publishing deal that’s right for them and for those already published by us, to increase the speed and value of royalties paid," said Mark Lawrence, director of electronic music at Sentric. “It’s not acceptable for creators to wait two or three years to be paid. By partnering with Beatport and collecting from the store directly, we are able to invoice for and pay our clients quarterly. Offering our service to every artist and label currently selling music on Beatport will close electronic music’s publishing deficit and provide the solution that our community deserves.”

  “This deal empowers the community we work so closely with to more efficiently and effectively tap into an important revenue stream in a way that is seamlessly integrated into the Beatport ecosystem," said Susan Gloy-Kruse, Director of Industry Relations for Beatport. 

  Added Berlin-based, DJ and producer, Joyce Muniz: "I’m convinced that having access to a music publisher like Sentric within the Beatport universe is a game changer for me. I’m happy to be a part of it.”