DDEX and EIDR partner to streamline data in the music and film/TV industri

By Emmanuel Legrand

Data standards-setting organisation ​DDEX and the Entertainment Identifier Registry(EIDR), the source of identifiers for digital distribution of movies and television assets, have agreed to a partnership that will result in the streamlining of the use of metadata standards in the music and film/TV industries. 

  The organisations said they would "will work together to help increase supply chain efficiencies and enable value added services in the film and TV industries." 

  "It may seem trivial to agree on standard IDs and common wording," explained  EIDR Executive Director Will Kret,"but you can’t effectively measure or monetise what you can’t easily identify -- and the truth is, even small inconsistencies can hold up payments of sync rights. We are excited to work with DDEX to make the whole process more efficient on all sides.” 

Finding common language

  DDEX and EIDR seek to align on a variety of universal identification and tracking issues such as cue sheet standards. They will also attempt to "finding common language" to express relationships between visual media and sound recordings, as well as "ensuring that metadata about music in films and TV programs is sufficiently robust for the various business interactions between the two industries."

  “The ultimate goal is always to get rights-holders paid fairly in the most efficient way possible. This partnership with EIDR will go a long way toward ensuring exactly that," said Mark Isherwood, of DDEX's Secretariat. 

“Music synchronisation is an inseparable part of film and TV production. This partnership will have a truly significant impact on all rights-holders,” added Kret.