By Emmanuel Legrand
Cesaria Evora, who died on Dec. 17 at the age of 70, was
called “the barefoot diva” but aside from the stunning voice, she was nothing
of a diva. She was the anti-diva. She was the least self-centred star you could
ever meet. She was a colourful, humble, lively and funny person. She saw what
was happening to her as a blessing and enjoyed every moment of it.
For her life before achieving global success had not been
very enjoyable. She was from Mindelo, a port on Sao Vincente, one of the
islands of the Cape Verde archipelago, off the coasts of Africa. Her father
died when she was seven and had to earn a living at a very early age, which she
did in her teens by relying on her main asset – a voice that flowed like honey.
She had problems with men (she married three times), she looked after her kids
and struggled to make both ends meet.
Her reputation grew in Mindelo and also in Portugal. She
sang ‘mornas’, the traditional songs from Cape Verde, reflecting the tough
lives of the people on the islands. She also used to sing taking her shoes off
– hence the ‘barefoot’ reference – something she continued to do throughout her
career, despite her fame.
In the late 80s, her music attracted the ears of Jose da
Silva, a Parisian of Cape Verdean origin, who took her under his wings and got
her to record for the newly created label Lusafrica. Sealing a deal with indie
distributor Melodie, da Silva released her first album in France, ‘La diva aux
pieds nus’ (the barefoot diva), which started to get media and public
attention. And suddenly she graduated from the bars of Mindelo in Cape Verde to
the world stage.
Melodie’s PR Francois Post became an evangelist and started
calling all media (yours truly included) to rave about this incredible artist.
And for once, it was not just hype for the sake of it. Evora was not sold on
her looks but on her voice and on the beauty of her music. There was substance,
there was a real history to her life. She was not manufactured. I remember
writing a piece in 1988 for trade magazine Music & Media, trying to explain
that she was not your average pop act, but that she was worth listening to (and
to my surprise, the piece was published!).
Her voice and her demeanour won large audiences. And
hundreds of thousands started buying her albums, in France and in the rest of
the world. Da Silva – who was also managing her – made an international
distribution deal with BMG for her recordings. Her most successful album was
1992’s ‘Miss Perfumado’, which helped her crack the US market. In 2004, she won
a Grammy for her album ‘Voz D’Amor’, crowning an amazing career.
She spent most of the 90s travelling the world, winning new
fans each time she was performing. On stage, she would just let the music take
over. There would no props, aside from her bare feet and a glass of alcohol
that she could sip while smoking a cigarette when her musicians played an
instrumental tune. There was nothing revolutionary in her music, but it came
from her heart and from the soul of generations of Africans who had suffered
from slavery, colonisation and deprived lives.
Once, flying to Hong Kong for Midem Asia in 1996, I ended up
on the same flight as her. She was due to perform in HK and also in Macau,
where she would be greeted as a superstar by the Portuguese community living
there. She was on an Air France flight from Paris and she was flying coach.
When I asked someone who was working with her how come she was not in business,
which would have been fair for a person her age with her status, I was told
that she was due to fly business but her musicians were flying coach, so she
gave up her comfort in order to be with them and enjoy their presence rather
than being alone at the front of the place. While in HK, she stayed in a rather
small room at the YMCA, but as long as she could smoke and crack jokes with her
musicians she was happy.
In September of this year, she gave a very touching and
heartbreaking interview to my friend Veronique Mortaigne from French daily Le
Monde (Mortaigne wrote a book about Evora) in which she was announcing that she
was quitting the business of touring to look after her health. “I need to
rest,” she said to Mortaigne. She had just been going through some serious
heart problems and revealed that she had a stratospheric blood pressure that
was mostly due to her diet of sweets. Evora was extremely emotional during the
interview. It was to be her last public comment.
Upon learning about her passing, Cape Verde president Jorge
Fonseca called for two days of national mourning. She was the voice of Cape
Verde and she never lost sight of where she came from. And she touched the
hearts of millions with her soulful voice. Up there she is probably singing a
few mornas, cracking jokes, lighting a cigarette and sipping a well-deserved
drink.
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