tag:blogger.com,1999:blog-5527201696562574191.post8990210599529891684..comments2023-09-26T17:11:25.319+01:00Comments on Legrand Network: More on synchs – 10 tips from music placement expertsEmmanuel Legrandhttp://www.blogger.com/profile/04561113796068395606noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5527201696562574191.post-70586362047788760682016-08-26T16:32:01.338+01:002016-08-26T16:32:01.338+01:00Digital marketing is not going to get vanished in ...Digital marketing is not going to get vanished in the near future and the scope for digital marketing will get increased in coming days great post on the subject. Keep blogging.<br /><br /><a href="http://www.novisign.com/real-time-display-digital-signage-case-study/" rel="nofollow">Digital display advertising</a>ICS Cyber Securityhttps://www.blogger.com/profile/12656113840161990349noreply@blogger.comtag:blogger.com,1999:blog-5527201696562574191.post-16731630479686312742014-12-30T08:56:37.425+00:002014-12-30T08:56:37.425+00:00Great post! This really helps people to understand...Great post! This really helps people to understand better! Thanks for share this information. <br />I am providing this <a href="http://www.oyatake.com/category/news/" rel="nofollow">Entertainment blog</a>Entertainment bloghttp://www.oyatake.com/category/news/noreply@blogger.comtag:blogger.com,1999:blog-5527201696562574191.post-59702808206387287762014-09-08T10:11:08.228+01:002014-09-08T10:11:08.228+01:00Dear Mr Legrand,
My name is Marion Duchemin and I...Dear Mr Legrand,<br /><br />My name is Marion Duchemin and I am a French student in project management. I am currently writing my master’s degree’s final paper on music publishing.<br /><br />During my researches I found your blog that helped me much to get insights on the industry and get to understand its stakes and challenges. I am trying to inquire on how the music publishing industry quite steadily grew while the recording industry (that represented a vast part of the publishers’ revenue through mechanical royalties) was on the downfall. My goal is to try to highlights the promising areas for publishers in terms of revenue streams for the future.<br /><br />Would you be so kind as to answer some questions I have for you? I think your background and obvious expertise on the music industry would be of great help for me to get a clearer vision of it. Since I have not found any email address, I post this here, hoping it will reach you.<br /><br />My questions would be the followings, sorted by topics:<br /><br />Revenue streams<br />- From what I have found so far, it seems that synchronization and performance royalties will become more and more important in the future. Do you think that any of them will become the biggest part of music publishers’ revenue? (even though this very article observes that rates on synch go down)<br />- Or, in your opinion, will major publishers’ (namely UMP, Sony/ATV, Warner/Chappell) revenue streams rather diversify, going further into the “pennies business” (Martin Bandier’s expression) logic?<br />- I find very interesting the remark on Daft Punk’s strategy regarding placements. Do you think the biggest rule is: when you are small, use synch to make you grow and when you are big, wait until the sales go down to start synch licensing? Or do you think there is more to it?<br /><br />A&R<br />- What is your view on the strategic role of A&R for major publishers today? Has it become more or less important? Do you think they should invest more on A&R or change the way they manage it?<br />- What about back catalogs? I have read many times that signing new promising artists help to “revive” the publisher’s back catalogs. But former ATV CEO Dale Kawashima told me that it was rather the other way around: great back catalogs finance new artists signing. What is your view on that?<br />- In your opinion do major publishers face the same challenges as smaller publishers that might be more specialized in one kind of music and/or revenue streams (I know some publishers solely focus on synch for instance) ? <br /><br />Digital channels<br />- What do you think is the biggest challenge brought by digital channels of music distribution (apart from piracy)? <br />- Do you think there will be a single type of licensing between publishers and digital channels such as Spotify or YouTube ?<br />- What about the difficulty of regulating the vast diversity of usage (streaming, subscribing, downloading, burning, ripping…)? <br /><br />Of course, feel free to skip or add parts,<br />Thank you very much for you time,<br />Looking forward to reading you,<br /><br />Best,<br />Marion Duchemin<br />Anonymoushttps://www.blogger.com/profile/14142299823222150878noreply@blogger.com